My friend and fellow church planter, Atiba DeSouza posed an interesting question on his blog. He asked if anyone would buy McDonald's new espresso, over Starbucks, if it were just as good, and cheaper.
Here is my response
Hey, give me a good cup of coffee, hot and cheap, and I'll buy it. Starbucks and Dunkin are okay, but not the best coffee I've ever had. I've had mediocre convenience store coffee that tastes just as good for about half the price. This is one reason Stabucks is collapsing. They cornered the market on cool coffee shops, but they have failed to change or improve on their product. McD's will bury them in the competition because they will sell it cheaper, and the fact that they are constantly changing up. Dunkin Donuts is feeling the pinch now too, because they are growing too big, too fast. I mean, how many Dunkin shops do we need within a five mile stretch of suburban/commercial highways. Here in Albany, NY, there are at least 7 within a similar span. They are over saturating the market and McD's will capitalize on that. Also on the fact that both Starbucks and Dunkin charge way too much for their coffee. McD's is getting w/the times too by offering free wi-fi in some of their franchises.
How about you?
